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iMAX Patent & law Firm
Professional
Representative Patent Attorney
Jiun CHOI
·   BSc, Electronics and Telecommunications Computer Engineering, Hanyang University
·   LL.B, School of Law, Hanyang University
·   LL.M, Intellectual Property Law Major, Seoul National University
·   MSc, Department of Artificial Intelligencce, Yonsei University
·   Patent Attorney, Y.P. Lee, Mock & Partners
·   Team Leader of codec team, Partner Patent
Attorney, Envision Patent & Law Firm
·   Representative Patent Attorney ,
iMAX Patent & Law Firm
·   Admitted to 45th Korean Patent Bar Examination
·   Korean Patent Attorneys Association (KPAA) member
02-2183-0325
02-6488-9949
juchoi@imaxip.com
Areas of
Expertise
·   Video codec standards (H.265/HEVC, H.266/VVC, etc.)
·   Artificial Intelligence, Autonomous driving
·   Wireless communication standards (3GPP LTE/LTE-A, IEEE 802.16 m/p)
·   Wireless charging standards (WPC, A4WP, etc.)
Practical
Experience
·   Perform domestic and foreign applications/OA work related to communication standards (2012-2014)
·   Perform domestic and foreign applications/OA work related to wireless charging (2013-2014)
·   Perform domestic and international applications/OA tasks related to video codec standards (2015~)
·   Research Report on the Status of Standard Patent Pool and Countermeasures (Electronic Components Research Institute) (2012)
·   International Intellectual Property Dispute Prevention Consulting Project (Korea Intellectual Property Protection Association) (2012)
·   Standard Patent Discovery Follow-up Management Project (KIPRIS) in the second half of 2012 (2012)
·   2013 IP-R&D Strategy Support Project for Advanced Parts/Material Industries [Wireless Charging Technology and ms] (2013)
·   Attending VVC Standardization Conference for Video Codecs (2018-2019)
Books and
Papers
·   Report on the handling of anti-infringement claims based on standard patents in Europe and their impact on Korea (2016)
·   Neural Network-Based Image Coding - Intra Prediction Base (2021)
·   Vision Pairing for Autonomous Driving (2022)
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