Professional

iMAX Patent & law Firm

Professional

Representative Patent Attorney

Jiun CHOI

· BSc, Electronics and Telecommunications Computer Engineering, Hanyang University
· LL.B, School of Law, Hanyang University
· LL.M, Intellectual Property Law Major, Seoul National University
· MSc, Department of Artificial Intelligencce, Yonsei University
· Patent Attorney, Y.P. Lee, Mock & Partners
· Team Leader of codec team, Partner Patent
Attorney, Envision Patent & Law Firm
· Representative Patent Attorney ,
iMAX Patent & Law Firm
· Admitted to 45th Korean Patent Bar Examination
· Korean Patent Attorneys Association (KPAA) member
02-2183-0325
02-6488-9949
juchoi@imaxip.com
Areas of Expertise
· Video codec standards (H.265/HEVC, H.266/VVC, AV1, AV2, VP9, etc.)
· Artificial Intelligence, Autonomous driving
· Wireless communication standards (3GPP LTE/LTE-A, IEEE 802.16 m/p)
· Wireless charging standards (WPC, A4WP, etc.)
Practical
Experience
· Conducting seminars for researchers at ETRI (2024.2)
· Perform domestic and international applications/OA tasks related to video codec standards of LG ELECTRONICS (2015~2023)
· Perform patent work using artificial intelligence of LAON PEOPLE (2023)
· Attending VVC Standardization Conference for Video Codecs (2018~2019)
· Perform domestic and foreign applications/OA work related to VR standards  (2018~2019)
· Perform domestic and foreign applications/OA work related to communication standards (2012~2014)
· Perform domestic and foreign applications/OA work related to wireless charging (2013~2014)
· Research Report on the Status of Standard Patent Pool and Countermeasures (Electronic Components Research Institute) (2012)
· International Intellectual Property Dispute Prevention Consulting Project (Korea Intellectual Property Protection Association) (2012)
· Standard Patent Discovery Follow-up Management Project (KIPRIS) in the second half of 2012 (2012)
· 2013 IP-R&D Strategy Support Project for Advanced Parts/Material Industries [Wireless Charging Technology and ms] (2013)
Books and
Papers
· Report on the handling of anti-infringement claims based on standard patents in Europe and their impact on Korea (2016)
· Neural Network-Based Image Coding - Intra Prediction Base (2021)
· Vision Pairing for Autonomous Driving (2022)
List